How might we capture new user segments while maintaining Jiobit’s brand integrity?
Role: Business Strategy, Brand Strategy, Design Strategy, Product Management
Deliverables: Final Presentation, Product Demo
Software Applications: Mural, PowerPoint, Excel
Skills Used: Pricing Opportunities, Strategy, Interdisciplinary Collaboration, Strategy, Financial Analysis, Design Research
Project
As part of an independent study, six EDI students worked together to uncover opportunity spaces for Jiobit.
Jiobit already has large pre-existing user segments, but we were tasked with finding a white space market and redesigning Jiobit to fit that market. We began the process with a design sprint where we focused on further developing a lifetime experience for consumers. The group landed on Jiobit Travel, a new subbrand within the company’s brand architecture.
I led the business strategy, brand strategy, and product strategy of the project alongside designers and engineers in order to create and communicate Jiobit Travel’s offerings. We developed software and hardware updates to Jiobit’s existing offerings.
Jiobit Travel Segments
For Jiobit Travel, we focused on three types of travel programs: study abroad, service trips, and guided trips. These three categories influenced three digital product updates (one for each type of trip) and one physical product update to solve user needs.
Additional Opportunities
As part of the final presentation, I pitched several opportunity spaces like why insurance packages will work and pricing tiers will not work. I also explored use cases through financial and human-centered design lenses.
Conclusions
This project allowed me to combine all of my interdisciplinary skills while working on a multidisciplinary team. Please reach out for the final presentation and product demo!