How might we create a more fluid sneaker purchasing process and significantly decrease returns?
Industry: Sportswear (Sneakers)
Role: Completed Individually
Software Applications: Adobe XD, Microsoft Powerpoint
Skills: Entrepreneurship, Design Thinking, Market Research, User Research, UI/UX Design, Pitch Deck Development, and Business Strategy.
Project
KicksAssist, an application I conceived during an undergraduate entrepreneurship class, bridges the gaps between sneaker retailers for consumers.
There is commonly a divide between what the consumer believes they are purchasing and what the retailer is providing. An example of this is when shoes look different in person or on feet than expected.
Process
I conducted two rounds of user research in addition to market research. Through several iterations, I evolved a solution to the problem at hand for the semester-long project. During the project development, I also created a business model and a prototype demo.
Solution
The challenges of purchasing shoes online and in-store can be best solved with computer vision, augmented reality, and a sneaker sizing index. KicksAssist is not a competitor to sneaker retailers but rather an add on to improving the shoe shopping experience through technology.
(pitch deck and demo below)
