How can companies avoid disruption and create an industry-wide disruption?
Industry: Agnostic
Role: Completed With A Team, Strategist
Skills Used: Design Thinking, Market Research, User Research, Quantitative Research, Business Strategy, and Brand Strategy.
Project
During my undergraduate internship at co:collective, I was immersed in developing materials for the Do Or Die workshop. The workshop focuses on the survival skills to avoid disruptions and create disruption in your industry. I worked alongside design and innovation leaders to build the curriculum and deliverables for the workshop. I was responsible for creating a case repository of companies that caused disruptions, were disrupted, avoided disruption, and everything in between. I wrote pieces on Harley Davidson, Toys “R'“ Us, Hummer, Bird, GameStop, Blockbuster, and more.
Process
Do Or Die gave me an incredible opportunity to dive deeper into corporate innovation. I was able to draw conclusions on what happened to companies like Blockbuster other than streaming services were evolving rapidly. I commonly found that companies were focused on the wrong mission, or quest as it is called at co:. This gave me perspectives to make predictions on the next companies to be disrupted if they did not participate in a workshop like Do Or Die.
Check out a couple of case studies I helped develop.
Harley Davidson Case Study
Check out the full article here.
