How might we advance urban mobility while promoting sustainability and reducing traffic congestion?
Role: Individual
Deliverables: Final Presentation, Product Demo, Midpoint Presentation, Frameworks, Research Synthesis
Software Applications: Mural, PowerPoint, Figma
Skills Used: Storytelling, Design Research, Secondary Research, Synthesis, Interaction Design, Service Design, Business Strategy
Project
I completed my thesis over a 20-week sprint in a self-selected area. I dug deep into several rounds of research, design, and strategy in order to uncover the opportunity and land on the solution.
Project Description: Transportation modes for short and medium length trips in urban areas are ever-evolving to improve cost efficiency, sustainability, and safety. For people to take full advantage of evolving urban and micro mobility offerings, people need a suitable digital planning and aggregation solution. Mobilize maps offers personalized transportation planning and aggregation across transportation modes, situations, and other variables. Mobilize is a mindful solution, which elevates cities through environmental consciousness and local business partnerships.
Process - Design, User, & Secondary Research
For the majority of the 20-week sprint, I performed multiple forms of research through interviews, storyboards, prototyping, in-person exploration, events, ethnographic activities, and more.
Process - Product Design
My thesis process concluded with iterative product designing and testing.
Midpoint Presentation
You can watch my presentation here. Start the video at 1:07:20.
Final Presentation
You can watch my final presentation here. Start the video at 3:09:45.
Thesis Completion
Following my thesis presentation, I officially completed my Master of Science (MS) in Engineering Design Innovation. Please reach out if you are interested in learning more about my thesis!