How might iRobot be a thoughtful partner in people’s homes through smart home connectivity?
Role: Design Research, Strategy
Deliverables: Research Synthesis, Business Model Canvas, Solution Ecosystem
Software Applications: Mural, PowerPoint, Dscout
Skills Used: Design Strategy, Business Strategy, Design Research, Secondary Research, Synthesis, Collaboration, Whiteboarding
Project
As part of my Design Strategy course, sponsored by iRobot, I participated in a 10-week long project based on real industry needs.
My group consisted of five EDI students. Due to a NDA agreement, the critical details of the product and process can not be shared. We focused on ethnographic research in order to re-imagine the user journey. We conducted multiple rounds of prototyping and testing. We also conducted competitor and market research.
Process - Research
We completed a deep dive of primary and secondary research. Our primary research consisted of 15 interviews.
Process - Synthesis
From our research, we developed multiple rounds of frameworks, insights, and how might we statements.
Leading insight statement: People often want to disconnect from actively thinking about or doing household tasks so they use smart home devices to relieve mental and physical burden. However, smart devices often don't work properly or fit in to a person's daily routine, creating disruption and amplifying stress.
Process - Solution Ecosystem
Based on frameworks, insights, and how might we statements, we developed a solution ecosystem and business model canvas (see below).
Conclusions
We presented iRobot HyperSense to the iRobot team. Please reach out if you are interested in learning more about this project!
