How might we create a service, which connects older adults through food and lifelong learning, as a community-building platform, for shared stories?
Role: Project Lead, Client Engagement, Service Design, Visual Communication
Deliverables: Weekly Client Meetings, Service Blueprint, Service Playbook, User Research Insights, Testing Methods and Results, Service Artifacts, Storyboards
Software Applications: Mural, Zoom
Skills Used: Service Design, Design Research, Secondary Research, Design Thinking, Synthesis, Strategy, Iterative Prototyping, Collaboration
Project
As part of my Human-Centered Service Design (and Research) course, sponsored by Mather Institute, I participated in a 10-week long project based on real industry needs.
My group consisted of three EDI students.
We completed various forms of research in order to re-imagine what Mather Institutes’ future (digital) supper club evening events will look like. We conducted iterative prototyping along with various forms of research.
Process - Research & Synthesis
Soon after receiving our design brief and resources, we completed preliminary research and four storyboards to test with Mather community members. We performed secondary research to understand the service landscape, habits, aspirations, and tensions of our users. We developed stakeholder maps, ecology maps, journey maps, tensions, insights, and frameworks to organize our findings and support our ideation for potential solutions.
Process - Ideate & Prototype
Using our findings and design research tools, we began growing our storyboards into a single service. We were able to test various prototype versions of our designed service. As we refined our service, we used tools like a service blueprint to best communicate how we solved all of our users’ pain points.
Process - Iterate Iterate Iterate
Using our evolved findings, we developed additional insights, frameworks, and prototypes. We continued to follow the human-centered design process to really understand our users, their needs, aspirations, and how they interact with our service. We developed a single service that was presented to the Mather Institute along with a storyboard and playbook.
Conclusions
We presented a finalized service. We also delivered our finalized research, frameworks, and opportunity areas outside of our project scope where we found significant insights. Please reach out to me for additional information on this project as well as the final deliverables (and final client presentation).